In 2010, the total output value of China's food industry reached 2.5 trillion yuan, with an average annual growth rate of about 8%, and the food machinery industry also received a slice of this huge market share. In 2011, food machinery continued to sing all the way and scored far ahead in the machinery and equipment industry. What are the reasons for the rapid development of food machinery?
The rapid development of food machinery should not only be attributed to the advent of China's mechanical innovation era, but also to the innovation and breakthrough of the business philosophy of the food industry.
First of all, the product investment, the market economy has a strong "risk demand." In the highly competitive market economy, taking risk is one of the necessary factors for success. Mechanical companies must first be willing to invest in their own comprehensive strength, "regardless of everything, do a good job in research and development," and with strong technical support, in order to produce better, more efficient products, different from ordinary companies.
Second, to achieve technological breakthroughs, the development of a new generation of technology has a higher "innovation needs." At present, the independent research and development capabilities of China's food machinery technology are lagging behind. Only 5% to 10% of truly independent research and development are conducted. A large number of low-level duplicated products have hindered the entire industry's development and innovation. The so-called “stand on the shoulders of the giants can look even further,” instead of simply “taking on the doctrine,” but instead strongly advocate the introduction, absorption, and improvement of the innovation model. Improvement is not the ultimate goal. Enterprises should be based on the status quo in the industry, around the needs of the industry, the first to introduce - absorb - improve - create new technology innovation model.
Again, the real branding, the upgraded concept of consumption spread a strong "marketing needs." The quality of the product is important, but with good products alone is not enough to create a good company. Another important factor for business success is the creation of strong brands. Enterprises must be based on reliable product quality, committed to establish a variety of image marketing, to form a unique brand.
June 24, 2022
